He added: "Our partnership with De La Salle Jerusalem Club dates back to 2007 and reflects our strong belief in the importance of supporting Palestinian sports and standing behind clubs that contribute to developing generations of athletes capable of achieving success and representing Palestine with pride. Over the years, we have remained committed to supporting the club’s senior basketball team, recognizing the important role the club plays in advancing Palestinian sports and developing young talent."
For his part, the representative of De La Salle Jerusalem Club expressed his appreciation for the continuation of this partnership, stating: "We highly value the continuous support that National Beverage Company has provided to the club and its basketball teams over many years. This partnership has become a successful model of cooperation between the private sector and sports institutions, directly contributing to the development of young players and the enhancement of the club’s sports programs."
He added: "The continuation of this sponsorship reflects National Beverage Company’s confidence in the club’s mission and sporting and educational objectives. We look forward to continuing our joint efforts to achieve further success and provide the best possible opportunities for our young athletes to represent Palestine in the best possible way."
This sponsorship forms part of National Beverage Company’s broader strategy to support Palestinian sports and strengthen partnerships with sports clubs and institutions. The company continues to implement a variety of initiatives and programs targeting athletes and young people across Palestine. The agreement also coincides with the company’s FIFA World Cup 2026 promotional campaign, which offers consumers the opportunity to win trips to attend tournament matches, reflecting the company’s commitment to bringing Palestinian fans closer to the world’s biggest sporting events and strengthening their connection to sports.
